Core Concepts
Health Literacy
The ability to obtain, process, and understand basic health information needed to make appropriate health decisions.
Health Belief Model
A psychological model that predicts health behaviors based on perceived susceptibility, severity, benefits, and barriers.
Social Cognitive Theory
Theory that behavior is influenced by personal factors, environmental factors, and the behavior itself, all interacting.
Transtheoretical Model
Stages of change model: Precontemplation โ Contemplation โ Preparation โ Action โ Maintenance.
Health Communication
The study and use of communication strategies to inform and influence individual decisions that enhance health.
Community-Based Participatory Research
Collaborative approach to research that involves community members in all phases of the research process.
Social Marketing
Application of marketing principles to promote voluntary behavior change for social good.